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Perfectly Imperfect

Discover the newest trend in food photography:
Playing with the charm of imperfection.

Authentic, uninhibited, spontaneous – are the characteristics of the new style of food photography, which fascinates with its lightness and holds the entire world in its thrall. It isn’t about perfectly styled productions, but about the joy of spontaneous experimentation in a very imperfect world. Instead of striving for perfection, the new visual language conveys vitality, individuality and serenity.

“Perfectly Imperfect” characterizes food images that strike the viewer as spontaneous and unstaged. Instead of luxury kitchen accessories, the props arouse associations with student life and consist of everyday objects found in every kitchen. Sophisticated food is not presented on expensive china, but simply placed on parchment paper. Seemingly random half-eaten pieces of cake, used cutlery or an empty plate containing mere crumbs are captured in the image. Crumbs and food stains bridge the gap between creative culinary art and real life.

It comes as no surprise that the new trend has its origins in the dynamic young food blogger scene. While an ever growing number of passionate hobby cooks like Beatrice Peltre, Izy Hossack or Samantha Linsell enjoy a young fan base on the net, professional food photographers like Beatrix Gallai or Aran Goyoaga have adopted the new casual approach and incorporated it into their work.

The results are fascinating food images, which StockFood now presents to the public. It is the first photo agency to do so. Let yourself be tempted, enchanted and amazed by "Perfectly Imperfect!"